Slower Faster Website – final
Music! We release you
Slower Faster was initially launched to support new album releases by The Deltahorse, a band whose members all live on different continents and create music solely through file swapping. Now our consultation services are available to you as well.
Rent a record company
Need support for your own album release? We’ve gone through the complex and time-consuming process of releasing and promoting music ourselves. Being a boutique indie record label we are committed to helping artists pick the most efficient route for their own album release.
Our consultation services
While music industry, as we used to know it, fades a bit more every day new promising options and services arise literally every day, making it difficult for artists to look through. Never has it been easier to thrive in the new music industry and expose yourself, but not all services out there work for any artists. In fact, some of them don’t pay off. We used to burn our own budget on some of them. As a result we came up with the idea of offering individual, no-nonsense consultation tiers for you to pick from and to prevent you from making wrong decisions. Transparency is what we pride ourselves in. The services we offer to DIY artists target your needs and can work for you even if you are on a tight budget.
Current and past work
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CROWDFUNDING | SUCCESSFUL CAMPAIGN
“It’s Only Rock’n’Roll But We Fund It”.Strategic and conceptual work on fundraiser for The Deltahorse’s full-length debut album to be released 2016.
Consultation was all about developing a strong personal story and strategy prior to campaign start.
Guidance and support throughout the campaign. Mission successfully accomplished by reaching target goal on MusicRaiser.com.
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EASY LIFE | SINGLE RELEASE
Release of The Deltahorse’s single “Easy Life” introducing new singer Vadim Zeberg, in November 2014. Song premiered with The Big Takeover (USA), alongside banner ads on Pitchfork.
Press impressions
“Colley’s sax still slithers and insinuates itself under your skin, while Sash’s bass guides the song along on its inevitable course and Zeberg’s voice presides over the whole affair from somewhere in the upper atmosphere.”
JOSHUA PICKARD, Nooga, USA“This new version of The Deltahorse is sleeker and sexier than their past incarnation. You’re not going to find another group out there that sounds quite like The Deltahorse.”
ALEX DANIEL, Earbuddy, USA“Animal magnetism sizzling under its hooves in every second.”
TOBIAS L. THALER, Brout und Bruusman, GermanyCover and Art Direction by Shane McGuigan and A Graphic Practice, Berlin.
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DEBUT-EP | RELEASE
Release of The Deltahorse’s debut EP feat. former Australian singer TJ Eckleberg. With the help of American publicity firm Team Clermont the EP’s single “Hey Yuri” premiered in November 2013 with Beats Per Minute (USA).Press impressions
“Nothing but intriguing, unlike anything else youʼre bound to come across this year.”
CHRIS KUBAK, Striker Bill, USA“One of the more unique sounds.”
WILLIAM HELMS, The Joy of Violent Movement, NYC – USA“Mammoth slabs of thunderous bass, sax riffs, and thudding melodies.”
JOSHUA PICKARD, Beats Per Minute, NYC – USACover and Art Direction by Shane McGuigan and A Graphic Practice, Berlin.
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DEBUT ALBUM | RELEASE
Geography can be a strange thing. It can divide us physically while still allowing people to come together in other ways. But what happens when a band whose three members all live on different continents attempt to construct music solely through file swapping? For The Deltahorse, this idea of geography and its effects on music are easily turned toward the realization of the band’s own creative impulses.
To be released on September 16, 2016. College radio promotion in USA and Canada by Team Clermont.
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VIDEO | CALL IT A DAY
Conceptual work on one-shot video for single “Call It A Day” supporting The Deltahorse’s debut release on Sep. 30, 2016. Shot on location in Northern Ireland.Directed by Pedro Pereira. Video edit by Slower Faster.
Press impressions
“There’s always a certain risk of one-shots not working out, but the Deltahorse aren’t looking for easy answers, just the questions that burn. Consequently, “Call It a Day” turned out raw, plain, spirited and with a sense of humor—the surprise is there’s no surprise in here.” – Elmore Magazine, USA
FAQ
Do you sign new artists?
We don’t. As of yet we are a boutique indie label and we don’t sign artists the way we all know it from the old music industry business model. Think consultants who will point you into the right direction and supply all information needed so you can make the right choices and decisions for yourself. If you plan on booking our Digital Distribution tier, which to a certain degree represents a modern signing deal, we could work something out. Please keep in mind that you would have to cover all costs for publicity and promotion services by yourself.
What does Crowdfunding Tier contain?
In our first session via Skype we will reveal why music crowdfunding works differently compared to other fundraisers and what you are supposed to do. We will need to define set your target goal and minimize failure risk so we will have to do some research on your project afterwards. Developing your personal strategy will be agenda for Skype session no.2. Lastly, we will chime in a couple of days before campaign’s ending to secure you’re going to reach your target goal.
How much does hiring a pro writer for my bio cost?
We are working with professional music journalists who are writing album reviews and biographies on a daily basis. Before they can even start writing an introduction to your bio they will be listening to your music to spin a story. They like receiving somewhat around $100 to $150 for a bio containing up to 3800 characters. And it pays off.
I am considering booking the Radio Promotion Tier. Can you guarantee my music will be played in Germany?
No one can guarantee your music will be played on commercial German radio. While in USA and Canada radio promotion means sending out physical copies to radio stations generating shipping costs, it’s way cheaper to promote music to German radio, so we charge only a fraction of the costs. We use digital delivery service called Musik Promotion Network to promote your music. We can monitor all plays, all stations through MusicDNA services and will report to you.
How do I know consultation pays off?
We believe our service is of great value for all DIY artists and consider our pricing structure to be fair. It took us loads of time, money, blood sweat and tears to gather all those bits and pieces that will help you drive on the right route. Like everyone else in the industry we like to receive in$piration for our work and know-how. Getting paid is what allows us to continue. Watching you rise and benefit from our service is what motivates us.
Does your service contain publicity and promotion?
For booking of full-service promotion and publicity services with proactive followup we can introduce you to partners we work with, and recommend.
Slower Faster GbR
Katzmann und Stojanovic
Husemannstraße 4
10435 Berlin, Germany
Mail.
info at slowerfastermusic . com