Music! We release you

Slower Faster was initially launched to support new album releases by The Deltahorse, a band whose members all live on different continents and create music solely through file swapping. Now our consultation services are available to DIY artists as well.

 

Rent a music consultant

Need support for your own album release? We’ve gone through the complex and time-consuming process of releasing and promoting music. Being a boutique indie record label ware committed to helping artists pick the most efficient route for their own album release. 

Our consultation services

While music industry, as we used to know it, fades a bit more every day new promising options and services arise literally every day, making it difficult for artists to look through. Never has it been easier to thrive in the new music industry and expose yourself, but not all services out there work for any artists. In fact, some of them don’t pay off. We used to burn our own budget on some of them. As a result we came up with the idea of offering individual, no-nonsense consultation tiers that will help you set the right strategy and make the right decisions. Transparency is what we pride ourselves in. The packages we offer to DIY artists target your needs. We believe that they should be affordable even if you are on a tight budget.

Crowdfunding

Crowdfunding

Fundraising is crucial for maximizing budget. It’s time consuming work but launching your own camapign should be no. 1 priority on your way to releasing an album. We’re here to guide you throughout the pros and cons.

Music crowdfunding works differently to all other fundraising. It follows its own rules and requires a good strategy prior to campaign start. Together we will develop your personal strategy and guide you throughout the campaign to secure you’re reaching your goal.

Fundraising is crucial for maximizing budget. It’s time consuming work but launching your own camapign should be no. 1 priority on your way to releasing an album. We’re here to guide you throughout the pros and cons.

Music crowdfunding works differently to all other fundraising. It follows its own rules and requires a good strategy prior to campaign start. Together we will develop your personal strategy and guide you throughout the campaign to secure you’re reaching your goal.

$300

Signature Story

Signature Story

Every artist has a story but not every story is worth to be told. Media partners don’t waste time. Now the good thing is that they all love a good story, so it all starts with your signature story. Let’s make it easy on your upcoming partners to click on press play. 

Let us help you make your signature story stronger. We will work out what makes you stand out as an artist and secure your biography is intriguing. For best results we will get in touch with professional writers who know how to write a biography that delivers. 

$400

Every artist has a story but not every story is worth to be told. Media partners don’t waste time. Now the good thing is that they all love a good story, so it all starts with your signature story. Let’s make it easy on your upcoming partners to click on press play. 

Let us help you make your signature story stronger. We will work out what makes you stand out as an artist and secure your biography is intriguing. For best results we will get in touch with professional writers who know how to write a biography that delivers. 

$400

Publicity

Publicity

Your music is ready for the world to embrace. Alas, apart from flooding inboxes of music bloggers with your emails you don’t know how to promote it? Blasting out physical copies to radio stations isn’t the best idea ever to get your music up on radio?

We will discuss with you all publicity options–print, online and radio. Not every option is suitable for your release, together we will work out the best strategy and recommend the right platforms & partners for pitching your music to media. While we’re offering radio promotion to commercial radio only in Germany we can introduce you to our partners for publicity services and radio promotion in USA and Canada.

$200
for media consultation 
$550
for radio promotion in Germany
incl. monitoring

Your music is ready for the world to embrace. Alas, apart from flooding inboxes of music bloggers with your emails you don’t know how to promote it? Blasting out physical copies yourself to radio stations isn’t the best idea ever to get your music up on radio? 

We will discuss with you all publicity options–print, online and radio. Not every option is suitable for your release, together we will work out the best strategy and recommend the right platforms & partners for pitching your music to media. While we’re offering radio promotion to commercial radio only in Germany we can introduce you to our partners for 

$200

for media consultation 

$550

for radio promotion in Germany

incl. monitoring

Digital Distribution

Digital Distribution

You’re ready to upload your music to digital stores but you’re puzzled about terms and conditions related to digital distribution and music stores? ISRC, UPC, royalty collection, sync and copyrights are like a dark forest to you? Fear no more, we’re here to sort it all out.

Don’t worry about the dozens of digital distribution and streaming services. They do vary in pricing structure and service but we will analyze your needs and with regards to your fan base recommend the best solution. If you want us to handle all things digital distribution for you to focus on music we can also provide ISRC for your tracks and UPC for your album. Tracking royalties will become easier and more efficiant for you. 

$ on request

You’re ready to upload your music to digital stores but you’re puzzled about terms and conditions related to digital distribution and music stores? ISRC, UPC, royalty collection, sync and copyrights are like a dark forest to you? Fear no more, we’re here to sort it all out.

Don’t worry about the dozens of digital distribution and streaming services. They do vary in pricing structure and service but we will analyze your needs and with regards to your fan base recommend the best solution. If you want us to handle all things digital distribution for you to focus on music we can also provide ISRC for your tracks and UPC for your album. Tracking royalties will become easier and more efficiant for you. 

$ on request
 

Current and past work

  • CROWDFUNDING 2015 | SUCCESSFUL

    TheDeltahorse_Copyright2016_SlowerFasterMusic“It’s Only Rock’n’Roll But We Fund It”.

    Strategic and conceptual work on fundraiser for The Deltahorse’s full-length debut album.

    Consultation was all about developing a strong personal story and strategy prior to campaign start.

    Guidance and support throughout the campaign. Mission successfully completed by reaching target goal on MusicRaiser.com.

  • EASY LIFE | 2014

    TheDeltahorse_EasyLife_cover_Copyright@SlowerFaster

    Release of The Deltahorse’s single “Easy Life” introducing new singer Vadim Zeberg, in November 2014. Song premiered with The Big Takeover (USA), alongside banner ads on Pitchfork.

    Press impressions

    “Colley’s sax still slithers and insinuates itself under your skin, while Sash’s bass guides the song along on its inevitable course and Zeberg’s voice presides over the whole affair from somewhere in the upper atmosphere.”
    JOSHUA PICKARD, Nooga, USA

    “This new version of The Deltahorse is sleeker and sexier than their past incarnation. You’re not going to find another group out there that sounds quite like The Deltahorse.”
    ALEX DANIEL, Earbuddy, USA

    “Animal magnetism sizzling under its hooves in every second.”
    TOBIAS L. THALER, Brout und Bruusman, Germany

    Cover and Art Direction by Shane McGuigan and A Graphic Practice, Berlin.

    Buy on iTunes
  • DEBUT-EP | 2013

    TheDeltahorse_EP_cover_Copyright@SlowerFasterRelease of The Deltahorse’s debut EP feat. former Australian singer TJ Eckleberg. With the help of publicity firm Team Clermont the EP’s single “Hey Yuri” premiered in November 2013 with Beats Per Minute (USA).

    Press impressions

    “Nothing but intriguing, unlike anything else youʼre bound to come across this year.”
    CHRIS KUBAK, Striker Bill, USA

    “One of the more unique sounds.”
    WILLIAM HELMS, The Joy of Violent Movement, NYC – USA

    “Mammoth slabs of thunderous bass, sax riffs, and thudding melodies.”
    JOSHUA PICKARD, Beats Per Minute, NYC – USA

    Cover and Art Direction by Shane McGuigan and A Graphic Practice, Berlin.

    Buy on iTunes
  • FULL-LENGTH DEBUT ALBUM | SEP 2016

    TheDeltahorse_Transatlantic_AlbumCover_Copyright@SlowerFaster

    Geography can be a strange thing. It can divide us physically while still allowing people to come together in other ways. But what happens when a band whose three members all live on different continents attempt to construct music solely through file swapping? For The Deltahorse, this idea of geography and its effects on music are easily turned toward the realization of the band’s own creative impulses.

    To be released on September 16, 2016. College radio promotion in USA and Canada by Team Clermont.

  • VIDEO | CALL IT A DAY

    Copyright2016_SlowerFasterGbRConceptual work on first one-shot video to support The Deltahorse’s full-length album release on Sep. 16, 2016.

    Shot on location in Northern Ireland.

    Directed by Pedro Pereira. Assistants to Mr. Pereira: Kristina Kino, Helen X.

    Video edit by Slower Faster.

CROWDFUNDING | SUCCESSFUL

“It’s Only Rock’n’Roll But We Fund It”!

Strategic and conceptual work on 2015 fundraiser for The Deltahorse’s full-length debut album to secure budget.

Consultation was all about creating a strong personal story and strategy prior to campaign start.

Guidance and support throughout the campaign. Mission successfully completed by reaching target goal on MusicRaiser.com

DEBUT ALBUM | RELEASE 2016

Release of The Deltahorse’s full-length debut album “Transatlantic” on Sep 30, 2016.

Securing publicity and college radio promotion in USA and Canada provided by pr firm Team Clermont (“Transatlantic” has been added to CMJ Radio 200 Charts in week 37).

Pulling in radio spins from German and Austrian radio stations.

Press clippings:

“Hailing from Berlin, Boston, and Belfast respectively, the band blends their multicultural influence via file swapping from their homes into an insane musical force to be reckoned with.” – Impose Magazine, USA

“And while further cementing the act’s reputation for a highly sophisticated and almost literate sound, A Happy Heart (Can Go for Miles) also reflects a great deal of artistic growth, as the song may arguably possess the deepest groove they’ve yet to release, while being the most accessible.” – The Joy of Violent Movement, USA

 

VIDEO | CALL IT A DAY

Conceptual work and video edit on the one-shot video to support The Deltahorse’s full-length album release.

Directed by Pedro Pereira.

Assistants to Mr. Pereira: Kristina Kino, Helen Earley. Edit by Slower Faster.

The idea here was to play with expectation that something has to happen in here while the one-shot concept holds the tension. The surprise here is that nothing is happening actually, which is brave and challenged Vadim to perform greatly as it was all about on his facial expression.

Shot on location in Northern Ireland.

 

DEBUT-EP | RELEASE 2013

Release of The Deltahorse’s very first EP feat. former Australian singer TJ Eckleberg. With the help of publicity firm Team Clermont the EP’s single “Hey Yuri” premiered in November 2013 with Beats Per Minute (USA).

Cover and Art Direction by Shane McGuigan and A Graphic Practice, Berlin.

Press impressions

“Nothing but intriguing, unlike anything else youʼre bound to come across this year.”
CHRIS KUBAK, Striker Bill, USA

“One of the more unique sounds.”
WILLIAM HELMS, The Joy of Violent Movement, NYC – USA

“Mammoth slabs of thunderous bass, sax riffs, and thudding melodies.”
JOSHUA PICKARD, Beats Per Minute, NYC – USA

 

EASY LIFE | SINGLE RELEASE 2014

Release of The Deltahorse’s single “Easy Life” introducing new singer Vadim Zeberg, in November 2014. Song premiered with The Big Takeover (USA), alongside banner ads on Pitchfork to gain momentum.

Press impressions

“Colley’s sax still slithers and insinuates itself under your skin, while Sash’s bass guides the song along on its inevitable course and Zeberg’s voice presides over the whole affair from somewhere in the upper atmosphere.”
JOSHUA PICKARD, Nooga, USA

“This new version of The Deltahorse is sleeker and sexier than their past incarnation. You’re not going to find another group out there that sounds quite like The Deltahorse.”
ALEX DANIEL, Earbuddy, USA

“Animal magnetism sizzling under its hooves in every second.”
TOBIAS L. THALER, Brout und Bruusman, Germany

Cover and Art Direction by Shane McGuigan and A Graphic Practice, Berlin.

 

FAQ

Do you sign new artists?

Do you sign new artists?

We don’t. As of yet we are a boutique indie label and we don’t sign artists the way we all know it from the old music industry business model. Think consultants who will point you into the right direction and supply all information needed so you can make the right choices and decisions for yourself. If you plan on booking our Digital Distribution tier, which to a certain degree represents a modern signing deal, we could work something out. Please keep in mind that you would have to cover all costs for publicity campaigns by yourself.

What does Crowdfunding Tier contain?

What does Crowdfunding Tier contain?

In our first session via Skype we will reveal why music crowdfunding works differently compared to other fundraisers and what you are supposed to do prior to campaign launch. We need to define your target goal and minimize risk of failure so we will do some research on your project. Developing your personal strategy will be agenda for Skype session no.2. Lastly, we will chime in a couple of days before campaign’s ending to secure you’re going to reach your target goal.

Signature Story: Do I have to cover costs for hiring a pro writer for my bio?

Signature Story–do I have to cover costs for hiring a pro writer for my bio?

No, hiring a pro writer is included. We are working with professional music journalists who are writing album reviews and biographies on a daily basis. Before they can even start writing an introduction for your bio they will listen to your music to spin an appealing story. 

Radio Promotion Tier: Can you guarantee my music will be played in Germany?

I am considering booking the Radio Promotion Tier. Can you guarantee my music will be played in Germany?

No one can guarantee your music will be played on commercial German radio. While in USA and Canada radio promotion means sending out physical copies to radio stations generating shipping costs, it’s way cheaper to promote music to German radio. It allows us to charge only a fraction of the costs. We use digital delivery service called Musik Promotion Network to pitch music. We can monitor all plays, all stations through MusicDNA services and will report to you.

How do I know consultation pays off?

How do I know consultation pays off?

We believe our service is of great value to all DIY artists, we also do consider our pricing structure to be fair. It took us loads of time, money, blood sweat and tears to gather all those bits and pieces that will help you drive on the right route. Like everyone else in the industry we like to receive in$piration for our work and know-how. Getting paid is what allows us to keep the ball rolling. Watching you rise, make the right decisions and benefit from our service is what motivates us.

Does your service contain publicity and promotion?

Does your service contain publicity and promotion?

For booking of full-service promotion and publicity services with proactive followup we can introduce you to partners we work with.

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Slower Faster GbR

Katzmann und Stojanovic

Husemannstraße 4

10435 Berlin, Germany

 

Mail.

info at slowerfastermusic . com